How digital business models are evolving in the age of agentic AI | MIT Sloan
MIT CISR researchers update their 2013 digital business model framework for the AI era, defining 4 new models: Existing+ (AI augments current processes), Customer Proxy (AI manages outcomes within guardrails), Modular Creator (AI assembles reusable service bundles), and Orchestrator (AI coordinates a full ecosystem for autonomous customer outcomes).
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